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With professionals and companies of all sizes going online in search of new opportunities, maintaining a positive online reputation today is crucial.
In fact, it’s never been more important.
Where a brand or business reputation was once in the hands of friends, clients, employers, and employees, it’s now at the mercy of the internet.
Why does my online reputation matter?
People no longer need to seek references from former employers or business partners. Instead, they simply Google them. These days, word-of-mouth recommendations are old news, replaced by five-second search queries and online reviews.
According to a recent study, over 70% of businesses and universities routinely search candidates and applicants online. This is up from just 10% over a decade ago.
And if what they find isn’t favorable, individuals and organizations are at serious risk of losing any number of opportunities.
So, if the results are decidedly negative? It’s probably game over, no questions asked.
What’s more: In 2019, over half of employers eliminated candidates based solely on their social media.
Without a doubt, maintaining your online reputation is essential to success.
Whether you’re applying to college or running or business, negative info can hurt you fast
As an individual, your online reputation can be damaged by anything from social media activity to public arrest records, news articles, old blogs and more.
But as a business or professional, that same reputation is at even more risk, including from negative reviews on Tripadvisor, Trustpilot, and the BBB.
For businesses, there’s another reason why it’s important to maintain your online reputation. Another study on online reputation management revealed that companies investing in ORM achieve an average growth of 25% in sales in the first 12 months.
What’s more: this benefit continues to grow, as the importance of maintaining a positive online reputation becomes more apparent than ever.
When is the right time to manage my brand online?
In all, there’s never been a better time to maintain your online reputation and rein in your online brand.
But if the best way to protect your online reputation is to do so from the outset, what if it’s already too late?
At NetReputation, we help clients take control of their online reputation. With tools for removing, suppressing, and repairing harmful content on the internet, as well as 24/7 online monitoring, we help businesses carve a path toward a better online future.
Have a problem online? We’re here to help
NetReputation maintains exclusive partnerships with high-authority domains within leading search engines’ results pages. This helps ensure positive content creation that delivers results for individuals and businesses.
By generating positive content optimized for the web, NetReputation suppresses negative search results with quality assets you control.
We are experts on questions such as, ‘Why is it so important to maintain your online reputation?’ and were recently rated Newsweek.com’s Best Global Reputation Management Agency 2020.
Want to learn more? Request your Free Reputation Consultation or visit NetReputation.com today.
by Net Reputation