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What Are Fortune’s Most Admired Companies in 2024?


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This article discusses the 2024 list of Fortune’s Most Admired Companies, as well as how you can make your company a standout in your industry.

Every year, Fortune puts out its list of the World’s Most Admired Companies. In 2024, these were the Top 10 in order, starting with No. 1:

  1. Apple
  2. Microsoft
  3. Amazon
  4. Berkshire Hathaway
  5. JPMorgan Chase
  6. Costco Wholesale
  7. Alphabet
  8. American Express
  9. Walmart
  10. Nvidia

Here’s the rest of the Top 50 list:

A graphic titled "world's most admired companies 2024: the top fifty all-stars," featuring a colorful logo on the left and a list of 50 company names organized in five columns.

Approximately 3,700 analysts, directors and executives are polled about corporate reputation to determine the final list. According to partner Korn Ferry, which Fortune collaborated with for this list, poll participant demographics include the following:

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Which Fortune World’s Most Admired Companies Made It Into the Top?

This year marks Fortune’s 26th edition of the list, and Apple is once again ranked first for the 17th year in a row.

Illuminated apple logo, symbolizing one of Fortune's Most Admired Companies, on the exterior of a modern store, set against wooden panels and glass backdrop.

Here are a few more notable takeaways from the list:

  • Amazon and Microsoft are in the top three spots for the fifth year in a row.
  • Nvidia (maker of powerful GPU chips) is on the Top 10 list for the first time ever.
  • Walmart is back in the Top 10 after 14 years of not quite making it.
  • Johnson and Johnson was named a Most Admired pharmaceutical company for the 22nd year in a row.
  • Netflix is the Most Admired Entertainment Company.

Other notable brands that have a place in the Top 50 include Adobe, L’Oreal, Mastercard and Moderna. To access the full list, you’ll need to subscribe to Fortune.

While NetReputation did not make Fortune’s rankings in 2024, it was one of Fortune’s 50 Best Workplaces in Advertising and Marketing in 2022, and we’ve received other accolades as well.

A man receives a haircut from a professional stylist in a bright and modern barber shop listed among Fortune's Most Admired Companies. The ambiance is casual and focused.

What Attributes Do the Top Companies Have?

On top of growing into a position of enormous influence and power, each of these top-ranking companies also shows a lot of stability in its industry.

A pink piggy bank stands on top of a precarious stack of wooden blocks, representing Fortune's Most Admired Companies. A human hand is adding another block to the unstable structure, symbolizing growth

Management consulting firm Korn Ferry, which has partnered with the Fortune company since 1997 to select the World’s Most Admired Companies, uses nine corporate reputation attributes to rank companies. Among them, “soundness of financial position” is deemed the most important, even higher than product and management quality.

According to Kern Ferry, additional reputational qualities that help a brand become one of the most admired companies in its industry include:

  • Attracting and retaining talent
  • Community and environmental responsibility
  • Effective global business and global competitiveness
  • Innovation
  • Long-term investment value
  • Use of corporate assets

It’s impossible for brands to achieve such high industry rankings without solid reputations behind them. Whether your goal is to increase revenue, showcase your services to your audience, or one day claim your place on the Most Admired list, you’ll need a positive online reputation to support you.

Contact our ORM experts today at 844-461-3632 to discuss your business goals and start planning your ORM strategy.

Contact NetReputation Today

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If your goal is to become one of the Fortune’s World’s Most Admired Companies, like The Walt Disney Company, Berkshire Hathaway, JPMorgan Chase, or any others that make it into the top half of the companies ranked by Fortune, you’ll need to be a respected leader in your industry.

Inc., a leading American business magazine, has ranked NetReputation in various honors:

  • Regionals Southeast: No. 139 in 2024, No. 133 in 2023, No. 214 in 2021
  • Regionals Florida: No. 67 in 2020
  • Inc. 5000: No. 3001 in 2023, No. 3036 in 2022, No. 3802 in 2021, No. 1674 in 2020, No. 208 in 2019

Text-based graphic illustrating statistics with labels: "Fortune's Most Admired Companies: median growth 218%," "total revenue $383.8 million," "jobs added 1,196

According to Inc., the regionals select companies that are “making an outsized impact” in the area, while the Inc. 5000 list ranks the fastest-growing private U.S. companies.

For help developing an online reputation management strategy to reach your goals and ensure long-term success, contact us today at 844-461-3632 or by filling out the contact form below.

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