This article about managing your brand’s Facebook reputation goes over dos and don’ts for businesses as well as individuals.
There are many things to keep in mind when managing your brand reputation on Facebook. For example:
- Remember to only share helpful and informative content.
- Never argue or respond negatively to customer feedback.
- Don’t post about your consumers or competition in a negative way.
There’s a lot to remember when it comes to making a good impression on Facebook’s social media platform, not to mention other platforms like it. (34% of consumers use Instagram and 23% of consumers use TikTok as local business review platforms, too.)
And on top of that, we all know how challenging it can be to balance your work life and your personal life.
Speaking of, always keep in mind that your business reputation can be tarnished based on pictures and posts found on your personal Facebook profile.
Don’t panic. In this article, you’ll learn important strategies to manage your brand image on Facebook to attract potential customers, improve the customer experience and highlight the positive aspects of your company.
NetReputation provides information and services to help you protect your digital presence. Call us at 844-461-3632 to learn more, or fill out the contact form below for a free consultation.
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Personal Facebook Reputation: Dos and Don’ts
Today, a lot of people use Facebook. Daily active people (DAP) on Meta’s family of apps, which includes Facebook, is 3.35 billion as of December 2024.
The company is only growing, too. CEO Mark Zuckerberg recently said, “We continue to make good progress on AI, glasses, and the future of social media. I’m excited to see these efforts scale further in 2025.”
Here’s how to protect your personal brand on Facebook so you can remain open to all sorts of opportunities that may come your way.
You can take control of your online reputation, whether you’re working on your personal reputation or your professional digital presence. Call us at 844-461-3632 for more information.
Do choose an appropriate profile picture.
When it comes to your Facebook profile picture, err on the side of caution.
For example, avoid posting pictures of you partying or posing with a drink on your last vacation. Maybe keep your hunting photos private for just your closest friends.
It’s not about being ashamed of who you are and how you like to spend your time. Instead, it’s about accepting that others make snap judgments of people they know little about.
You don’t want to get in their way of forming a positive impression of you.
Instead of a snapshot of you wearing the best Halloween costume ever in college, choose a picture that’s neutral. Select an image you’d use on a professional networking site like LinkedIn.
Don’t get us wrong — Facebook users can still show off their personalities in their pictures.
For example, if you run a health food store, you don’t have to put up a picture of you in a suit. If your personal brand revolves around your interests — like adventure sports or shopping on a budget — you can use a profile picture that expresses that.
Just keep it classy.
Don’t be too expressive about political issues.
Be thoughtful about what you decide to post on social media sites like Facebook.
Choose relevant content that highlights your authority, expertise and best traits.
Of course, steer completely clear of hate speech and other immoral and reputation-ruining types of content. Even getting involved in politics is something a lot of users may want to avoid.
Now, if your brand is political, then, of course, you’ll need to comment on pressing political issues. But even then, keep yourself from going on a verbal rampage that might turn pretty much everyone off, including your followers who typically agree with your views.
When deciding what to post on Facebook and other online outlets, always remember that you’re using a powerful tool. Consider that anybody will be able to see your content at some point, including your family members and friends, potential romantic partners, bosses, school administrators, etc.
Do watch your tone.
In order to have a positive impact on Facebook, always be polite.
Think of how you would speak to the person if you were talking to them in real life, face-to-face. Imagine their mother was sitting next to them. What tone would you use? What words would you choose to say?
It’s also helpful to avoid jokes and sarcasm online, as they can be misunderstood and misinterpreted far too easily. If you try to be sarcastic, even if it always works well for you in real life, you could end up really insulting someone online. This can be especially damaging with people you’re forging new professional relationships with.
Also, Facebook users representing small businesses on the platform should never reply negatively to a bad review. The best approach is to remain professional and friendly.
Business Facebook Reputation: Dos and Don’ts
For business owners and brand representatives, Facebook is a powerful tool for growing and promoting their company. More than 76% of internet users go on social media to learn about brands and products. And on average, users spend almost 2 and a half hours on social media per day.
The following guidelines will help you maintain your online reputation and, hopefully, increase your customer base.
At NetReputation, we work with individuals and businesses to help them build and take control of their online reputation. Give us a call at 844-461-3632 to learn more.
Do use an on-brand profile image that people will recognize.
Increasing brand awareness is important for businesses of all sizes, and your Facebook profile picture can help you establish your brand online.
When you post using your Facebook account or when people search for your business on the platform, your profile image is the first thing your audience will see. It has to be clearly related to your brand and highly recognizable.
Use your brand colors and symbol, and if you include text, make it large enough to be easily read.
Don’t post too often.
According to Hootsuite, you should only post to Facebook once or twice a day. Organic reach is down on a lot of social media platforms, but Facebook has been struggling with it a bit extra.
Posting 1-2 times daily will keep you front and center in the minds of your audience members without overwhelming their feeds. You don’t want to post so much that they get annoyed by seeing your content over and over.
That shouldn’t dissuade you from having a brand presence on social media, though. DataReportal found that 26.3% of social media users are on platforms to find products to purchase, and a little more than 23% are there to see content from brands they like.
If this sounds like too much posting for you — maybe you’re a solopreneur running a business or you have a very small marketing team — aim for two high-quality posts per week.
Do respond to customer feedback ASAP.
Some of your customers — prospective or current — will use social media as a customer support channel for your business. And it’s very important that you pay attention to reviews, comments and DMs.
When using social platforms to connect with brands, 30% of consumers expect a same-day response, 23% of consumers want a response within 1 to 2 hours, and 16% of consumers expect to get a response within minutes. Additionally, 70% of consumers expect brands to personalize their responses to customer support needs.
Contact NetReputation Today for Help With Social Media Management
If you’ve engaged in any of the above-mentioned Facebook don’ts or believe you published a post or image that may tarnish your reputation, we can help.
Here at Net Reputation, we have a team of experts armed with tools that can quickly research negative content, suppress it, and create positive content on the web for everyone to see.
Call us at 844-461-3632 or fill out the form below for a free analysis.
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by Adam Petrilli
, Founder & CEO