Digital PR Services
Digital PR is one of the best ways to get more authoritative backlinks to your site.
Schedule a Free ConsultationWhat Are Digital PR Services?
Digital PR is a marketing strategy that focuses on building backlinks to a website by creating high-quality, relevant content that will be picked up by influential media outlets. By combining traditional PR with modern digital marketing strategies, you can earn significant media mentions while improving your website’s SEO, traffic and growth.
When your goal is to grow your online presence, on-site links and off-site backlinks matter. But while the links you put in your own content are easy to manage, getting backlinks is much more difficult.
At NetReputation, we examine what the current news cycle will deem important while also considering how your site’s organic search performance will grow tomorrow and forward.
Schedule a Free Consultation
Why Is Digital PR Important?
Search engines consider backlinks to be a sign of trust. The more backlinks your website has, the more trustworthy Google will consider it to be.
When done correctly, a healthy backlink profile can raise the ranking of all your web pages in the SERPs, not only the ones with backlinks going to them.
Benefits of Digital PR Tactics
- Gain higher rankings in search engine results
- Boost your brand's visibility
- Reach larger audiences
- Increase website traffic
- Keep your audience's interest long-term
- Build brand authority
Content Marketing
Our content marketing strategies begin with brainstorming ideas for topical, on-brand content. We include tangential content in our strategy, which creatively connects indirect topics to your brand. This enables us to produce eye-catching and relevant content that matches up with media interest.
Other elements of content marketing for digital PR include:
- Pitching guest posts to high-authority websites that target your audience
- Winning placements on top-tier sites and leading platforms
- Distributing timely press releases to our network of contacts
Link-Building
Our link-building efforts target the media contacts who will be most interested in your brand content. We work to earn premium links from premier outlets and authoritative websites.
With a steady and targeted approach, we'll grow your backlink profile into one that can compete with the main players in your niche.
Reporting
We strive for consistent, measurable results. Customized reports will show you how your digital PR campaign is performing, including earned coverage and KPIs related to website traffic and engagement.
Our digital PR campaigns have long-term success, so you'll watch your metrics continue to grow as time passes.
Digital PR
How Do You Create Content for a Digital PR Campaign?
There are several steps to creating content for a digital PR campaign:
- Gather industry data from Google Trends and similar outlets
- Brainstorm ideas that will resonate with your target audience
- Work with the client to select the best options for the brand
- Develop newsworthy content that stands out from competitors
By adding new data, original insights and elevated visuals to each piece, our content creation process helps your brand differentiate itself and gain more organic visibility.
What Makes Digital PR Content Newsworthy?
Newsworthy digital PR content will align with current media interests and the news cycle while also being tied to your brand and relevant to your audience. With the right digital PR agency behind you, buzzworthy ideas can turn into full-scale campaigns.
Get Started
How Do You Convince a Journalist To Create a Backlink?
After analyzing the industry and news cycle to develop a solid content idea for your digital PR strategy, we create the piece and begin the promotion process. We’ll reach out to our contacts who might be interested in the article, including journalists, media outlets and influential profiles on social platforms.
Additionally, we constantly update your digital PR campaign based on the feedback we receive and who will or will not add backlinks.
What Metrics Are Important in Digital PR Campaigns?
The number of links earned is a primary metric that digital PR agencies focus on. However, traffic, authority, brand awareness and online reputation score are also important. There are a number of KPIs we set goals for and track beyond link generation.
Instead of guaranteeing that a specific number of monthly links will be generated, we set benchmarks based on your industry and company. We take into consideration what’s attainable with the digital PR strategies we’ve selected for you so your link-building campaign can continue to grow over time.
How Do You Create Content for a Digital PR Campaign?
There are several steps to creating content for a digital PR campaign:
- Gather industry data from Google Trends and similar outlets
- Brainstorm ideas that will resonate with your target audience
- Work with the client to select the best options for the brand
- Develop newsworthy content that stands out from competitors
By adding new data, original insights and elevated visuals to each piece, our content creation process helps your brand differentiate itself and gain more organic visibility.
What Makes Digital PR Content Newsworthy?
Newsworthy digital PR content will align with current media interests and the news cycle while also being tied to your brand and relevant to your audience. With the right digital PR agency behind you, buzzworthy ideas can turn into full-scale campaigns.
Get StartedHow Do You Convince a Journalist To Create a Backlink?
After analyzing the industry and news cycle to develop a solid content idea for your digital PR strategy, we create the piece and begin the promotion process. We’ll reach out to our contacts who might be interested in the article, including journalists, media outlets and influential profiles on social platforms.
Additionally, we constantly update your digital PR campaign based on the feedback we receive and who will or will not add backlinks.
What Metrics Are Important in Digital PR Campaigns?
The number of links earned is a primary metric that digital PR agencies focus on. However, traffic, authority, brand awareness and online reputation score are also important. There are a number of KPIs we set goals for and track beyond link generation. Instead of guaranteeing that a specific number of monthly links will be generated, we set benchmarks based on your industry and company. We take into consideration what’s attainable with the digital PR strategies we’ve selected for you so your link-building campaign can continue to grow over time.
Contact Our Digital PR Specialists To Learn About Our Data-Driven Approach
Our digital PR team is passionate about their work, and we have a proven track record of running successful digital PR campaigns for clients.
With data-driven strategies, you can gain visibility in the places it matters most, boost rankings and authority, and attract even more opportunities for link-building.
Get in touch with us if you're ready to discuss the digital public relations solutions that are right for you.
