Digital Marketing Strategy
Schedule a Free ConsultationWhat Is a Digital Marketing Strategy?
A digital marketing strategy is a roadmap to online growth through the various digital channels and methods that matter most to your business.
Every type of business needs an effective digital marketing strategy:
- Solopreneurships
- Startups
- Small- and medium-sized businesses
- Multi-location businesses
- Franchises
- Enterprises
Growing and marketing a business is undeniably challenging. A strategy puts you in the best position possible to generate ideas that will connect with your audience, uncover digital marketing opportunities you’d miss otherwise, and increase your revenue.
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Do You Need a Digital Marketing Strategy?
Not all digital marketing campaigns and strategies are created equal.
What works for a competitor might not work for you. What performed well with one segment of your audience won’t necessarily have the same results with a different demographic. Even repeating a campaign that had success in the past could have disappointing results a year or more later.
You need a clear-cut digital marketing strategy if you relate to any of the following:
Benefits of Digital PR Tactics
- You’ve set business goals, but you have no idea how to achieve them — and nothing you’ve done so far works.
- You’re worried you’re investing your time, money and resources in the wrong places.
- You know your marketing strategies are outdated or unfocused, but you don’t know what else to do.
If you think that digital marketing doesn’t work for you, it’s most likely because you’re focusing on the wrong strategies. But that doesn’t mean your business is a lost cause.
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Far too many businesses don’t have a clear digital marketing strategy to rein in and direct their efforts. And without a plan, it’s impossible to get the ROI you want.
NetReputation’s digital marketing strategy experts will carefully plan out an approach to achieve the following:
Other elements of content marketing for digital PR include:
- Set and achieve attainable goals
- Prioritize the tasks that matter most
- Market your business to your target audience
- Properly allocate your budget and resources
Our aim is to take you from your current standing in the market to a competitive standing, where you’ll present a challenge to the giants in your industry.
What Can You Expect From a Digital Marketing Strategy?
- Identify gaps in the market
- Engage across multiple platforms
- Take advantage of digital marketing trends
- Fix the marketing mistakes in your way
- Expand your reach and customer base
- Target your core audience
- Build brand awareness
- Manage your online reputation
- Increase traffic, leads and conversions
- Generate more revenue faster
- Provide better customer service
- Scale your business
Keyword Research
To amplify your reach and connect with your target market, you need to know the top-performing keywords in your niche. We’ll build a targeted keyword list and categorize terms based on user intent.
Content Development
By understanding the pain points and needs of your target audience, we can develop content that resonates with your customers. Our digital content strategy also showcases your subject matter expertise and improves page authority.
Search Engine Optimization
The right SEO strategy can establish you as a thought leader in your field and build better customer relationships. You’ll also see an increase in search volume, traffic, leads and conversions.
Link-Building
Using white hat link-building strategies, your business will earn high-authority backlinks that bolster your profile. We’ll also look at your competitors to identify areas of opportunity.
Website Auditing
Our website audit services analyze your site’s content, SEO, security, backlink profile, and more. We’ll also audit competitor websites and perform a market gap analysis.
Social Media Marketing
We’ll select the best platforms for positioning your brand on social media. By creating a buyer persona, we’ll be able to reach a broader audience through various social channels.
PPC Management
For many businesses, ads on Google or social media platforms can be a huge help. To run them properly and get a solid return on ad spend (ROAS), though, you need an expert approach to use your budget effectively.
Online Reputation Management
Gaining customer trust is integral to running a successful business. We’ll stay on top of brand mentions and ensure your strategy builds and maintains confidence in your business.
Performance Analysis
Your campaign will be analyzed based on the metrics that are closely related to your business objectives. By regularly assessing your digital marketing strategy’s performance, we’ll be able to adapt it for greater success.
Our Approach To Creating a Strong Digital Marketing Strategy
First, we’ll research and analyze your market to understand the unique challenges you face and determine how to overcome them. We’ll also conduct a digital marketing audit to get an idea of where your business currently stands.
Then, we’ll clearly define your main objective. Setting a goal from the start allows us to focus on priorities and accurately measure results. Your No. 1 goal is the compass that points your digital marketing strategy in the right direction.
Next, we’ll discuss our recommendations with you and develop a digital marketing plan to accomplish your top and second-tier goals. You’ll get a thorough explanation of each phase we recommend, along with why we’ve chosen specific marketing channels and digital marketing strategies.
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4 Essential Phases of Your Digital Marketing Strategy
After we strategize and go over our plans with you, your digital marketing strategy with include the following four phases.
Attract Your Ideal Clients
By creating a customer journey map and finding the best channels and approaches for reaching your audience, we’ll be able to make contact with your core customer base.
Common strategies used during the “attract” phase include:
- SEO auditing
- Content development and marketing
- PPC advertising
- Social media marketing
Convert Visitors Into Leads
As we continually engage with your audience, many of your visitors will be converted into leads.
Common strategies used during the “convert” phase include:
- Content marketing
- Landing pages
- Strategic CTAs
Close Leads To Become Paying Customers
With digital marketing tactics that highlight your business’s unique value proposition (UVP), we’re able to move prospects through the buying stage.
Common strategies used during the “close” phase include:
- Email marketing
- Lead nurturing
- Marketing automation
- Social media monitoring
Delight Customers To Encourage Brand Loyalty
While other businesses are skipping this step, we’ll make sure your brand continues to engage with customers to encourage loyalty and advocacy. These types of long-term digital marketing strategies are necessary to personalize the customer experience for those who have already shown trust in your business.
Common strategies used during the “delight” phase include:
- Email marketing
- Reputation management
- SEO strategies
- Social media monitoring
Talk To Our Digital Marketing Strategy Experts Today
Where are you now, and where do you want to be?
If you’re missing out on opportunities to improve your digital performance, the team at NetReputation can help.
We Have Experience In Every Area of Digital Marketing
We’ll consider your unique industry and niche to design a realistic digital marketing strategy that gets results. Plus, our approach is flexible to adapt to changing market conditions and demands. We strive for long-term results, not just temporary viral spikes.
Call our team of digital marketing experts today to discuss your new digital marketing strategy.
