Bad Review Examples: Strategies & Legendary Comebacks

by Net Reputation April 28, 2023 Online Reviews

In our guide to bad review examples, learn strategies for keeping your cool and crafting review responses that can turn negatives into positives.

In the modern business environment, it’s almost impossible to avoid receiving negative feedback or bad reviews. As a business owner or service provider, it’s crucial to learn how to respond to negative reviews in a professional and effective manner. 

Responding to bad reviews can help you not only address the specific concerns of the reviewer but also demonstrate to potential customers that you care about their experiences and are willing to make things right. In this way, responding to negative reviews can actually turn a negative situation into a positive one. 

In this guide, we will explore strategies and best practices for responding to bad reviews.

What makes a Negative or Bad Review?

A bad or negative review can take many forms, but generally, it is a review that expresses dissatisfaction with a product, service, or experience. Some common characteristics of a bad or negative review may include:

1. Low rating or score: A bad review often comes with a low rating or score, indicating that the reviewer was not satisfied with the product or service.
2. Specific complaints: Negative reviews often include specific complaints about the product or service, such as poor quality, bad customer service, or issues with delivery.
3. Emotional language: Negative reviews may use emotional language to convey the reviewer’s frustration or disappointment, such as using words like “terrible,” “horrible,” or “disastrous.”
4. Lack of detail: Some negative reviews may be vague and lacking in detail, making it difficult to understand the specific issues the reviewer had.
5. Unfair criticism: In some cases, negative reviews may be unfair or unreasonable, such as criticizing a product for something that is clearly stated in the product description.

Common signs of a negative review include comments expressing dissatisfaction with a product or service, including specific complaints, emotional language, and a low rating or score.

Are there Pros to Having One Star Reviews?

It may come as a surprise, but having 1-star reviews on Google can actually have some advantages. Here are a few potential benefits:

1. Authenticity: Having a few negative reviews can make your overall rating seem more authentic and trustworthy. If all of your reviews are five stars, it can be difficult for potential customers to believe that the reviews are genuine.
2. Opportunity for improvement: Negative reviews can be an opportunity for improvement. They can highlight areas where your business may be falling short and provide insight into what you can do to improve the customer experience.
3. Customer service opportunity: Responding to negative reviews in a professional and courteous manner can show potential customers that you care about their experience and are committed to providing excellent customer service.
4. Differentiation: If all of your competitors have perfect ratings, having a few negative reviews can actually make you stand out from the crowd. It shows that you’re not afraid of feedback and are willing to work to improve your business.

Of course, striving for positive reviews and addressing any negative feedback you receive is important. But in some cases, a few 1-star reviews can actually have some benefits.

How to Identify a Fake Review

It can be challenging to identify a fake Google review, but there are some signs that you can look for. Here are some tips for identifying fake Google reviews:

1. Check the reviewer’s profile: If a reviewer has only left one review or has left multiple reviews for the same business, it could be a sign that the review is fake. You can also check the reviewer’s profile to see if it looks legitimate, including the profile picture and any other reviews they’ve left.
2. Look for generic language: Fake reviews often use generic language that could apply to any business, such as “great service” or “amazing product.” Real reviews tend to be more specific about the experience they had.
3. Check the date and timing of reviews: If you notice a sudden spike in reviews or a large number of reviews left in a short period of time, it could be a sign of fake reviews. You can also check the dates of the reviews to see if they were all left around the same time.
4. Watch out for overly positive or negative reviews: If a review seems overly positive or negative, it could be a sign that it’s fake. Real reviews tend to be more balanced and include both positive and negative feedback.
5. Check the IP address: Google tracks the IP address of reviewers, so if you notice that several reviews come from the same IP address, it could be a sign of fake reviews.

If you suspect that a review is fake, you can flag it to Google for review. Google has a team that reviews flagged reviews and takes appropriate action if they determine that the review is fake.

Why You Should Respond to Negative Reviews

There are several reasons why a business owner should respond to negative reviews:

1. Show that you care: Responding to negative reviews shows that you care about your customers and their experiences. It demonstrates that you are listening to their feedback and are willing to take steps to address any issues.
2. Improve customer satisfaction: By addressing the concerns raised in negative reviews, you can improve customer satisfaction and prevent future negative experiences.
3. Online reputation management: Responding to negative reviews can help manage your online reputation. By addressing negative feedback in a professional and courteous manner, you can show potential customers that you are committed to providing excellent customer service.
4. Opportunity for improvement: Negative reviews can provide valuable feedback that you can use to improve your business. By addressing the specific issues raised in negative reviews, you can make changes to your products or services to better meet customer needs.
5. Encourage positive reviews: Responding to negative reviews in a positive way can encourage customers to leave positive reviews in the future. When customers see that you care about their feedback and are committed to providing excellent service, they may be more likely to share their positive experiences with others.

Responding to negative reviews is an important part of managing your online reputation and improving customer satisfaction. This response strategy is integral to review management, a core component of business reputation management.  It shows that you care about your customers and are committed to providing excellent service.

Examples of How Not to Respond to a Negative Online Review 

Here are a few examples of how not to respond to negative online reviews:

1. Arguing with the reviewer: Arguing with a negative reviewer is never a good idea. It can make you look unprofessional and can escalate the situation. For example, if a reviewer complains about a long wait time at a restaurant, responding with something like “Well, you should have made a reservation” is not a good approach.
2. Ignoring the review: Ignoring negative reviews can make it seem like you don’t care about customer feedback. This can be just as damaging as responding inappropriately. For example, if a customer complains about a faulty product and the business owner doesn’t respond, it can create the impression that they don’t take quality control seriously.
3. Being defensive: Responding defensively can make it seem like you’re not taking the customer’s feedback seriously. For example, if a customer complains about the quality of a meal at a restaurant, responding with something like “Well, we’ve had plenty of happy customers, so I’m not sure what your problem is” is not a good approach.
4. Blaming the customer: Blaming the customer for their negative experience can make you look unprofessional and can further escalate the situation. For example, if a customer complains about a rude employee, responding with something like “Well, you must have done something to provoke them” is not a good approach.

It’s important to respond to negative reviews in a professional, courteous, and empathetic manner. Even if you don’t agree with the customer’s feedback, it’s important to show that you take their concerns seriously and are willing to work to address any issues.

Tips For Responding to Online Negative Reviews Of Your Business

Now that we’ve learned how NOT to respond, here are several valuable tips we’ve developed for crafting the perfect response to negative reviews. 

1. Respond in a Timely Fashion

Business owners should strive to respond to reviews within 1-3 days. Reviewers want to be heard, and making them wait for a response can inflame negative perceptions about your business. 

2. Personalize Your Response to Each Negative Online Review

Personalizing your response to a negative review is important because it shows empathy, builds trust, demonstrates professionalism, helps diffuse the situation, and encourages future business.

In simple terms, a personalized response tells customers that you’re listening and that you care about their feedback. This can often turn a negative into a positive. 

3. Thank the Customer for Leaving the Review (Even if It is Bad)

No matter how scathing the review may be, thanking the customer is a time-honored review management practice. Smart business owners know that negative reviews serve as a learning tool, helping them to identify potential problems and take corrective action to improve product and service delivery. 

4. Encourage the Customer to Contact You Offline to Resolve the Matter

Offer to continue the conversation offline and provide contact details where the negative reviewer may reach you. This can add a personalized touch and help you get to the bottom of why the negative review was posted and what you can do to correct the situation. 

5. Apologize, if You Are Genuinely in the Wrong

Taking ownership of issues is a valuable method for soothing unsatisfied customers. Don’t be afraid to say you’re sorry for the less-than-satisfactory products or services delivered, especially if an error on your part caused the situation. 

6. Respond in a Professional Matter

Always maintain a positive, professional, and empathetic demeanor when responding to negative online reviews. Refrain from arguing, assigning blame, or disagreements. By doing so, you’re telling your customers that you value their feedback and are willing to do what it takes to correct unpleasant situations. 

How Long Do Negative Google Reviews Last?

Google reviews do not have an expiration date. Once a review is posted, it will remain on Google indefinitely, unless it violates Google’s review policies and is removed. 

However, the impact of a review on a business’s reputation may diminish over time as new reviews are posted. In our experience, the key to long-term success is to encourage customers to leave positive reviews, helping Google’s algorithm keep up with the interaction between you and your customers. 

What is an Inappropriate Google Review?

An inappropriate Google review is one that violates Google’s review policies, which include guidelines for content, conflicts of interest, and spam. Some examples of inappropriate reviews include:

1. Fake reviews: Reviews that are not written by actual customers or that are paid for are considered fake and are not allowed on Google.
2. Offensive language: Reviews that contain hate speech, profanity, or other offensive language are not allowed.
3. Personal attacks: Reviews that attack individuals or contain personal insults are not allowed.
4. Conflicts of interest: Reviews written by employees, family members, or friends of the business are not allowed, as are reviews that are written by competitors or that are written in exchange for compensation.
5. Spam: Reviews that are posted repeatedly, that contain links to unrelated websites, or that are written in a way to manipulate Google’s algorithms are not allowed.

It’s important to note that inappropriate reviews can be reported to Google, and the company may remove them if they violate its policies.

Can You Remove Bad Google Reviews?

While Google has strict policies forbidding defamatory, fake, or misleading reviews, it may not be possible to remove just any negative review, no matter how much you may disagree with it. Attempting to display only positive reviews is a practice known as review gating; this practice often backfires, potentially causing further damage to your online reputation. 

To request the removal of a review, you can flag it through your Google My Business account or contact Google’s support team. However, it’s important to note that Google will only remove reviews that violate its policies, and not simply because they are negative or critical. In general, it’s best to focus on responding to negative reviews and addressing any issues raised by customers, rather than attempting to remove them.

Final Thoughts

Bad reviews are all but inevitable in the digital world. Even with the possibility of negative reviews damaging your online reputation, business owners have tools and strategies with which to minimize this damage.

Utilizing our review response strategies above, you can often turn negative feedback into positive feelings by responding honestly, professionally, and empathetically. It is our experience, that customers want their concerns to be heard; by responding, you’re showing them you care about them and are willing to take the necessary steps toward improving customer experiences. 

Bad Review Examples FAQs

Here are several commonly-asked questions about negative reviews the NetReputation team of review management experts have received:

What Happens When You Report a Negative Google Review?

When you report a negative Google review, Google will review the report and determine whether or not the review violates its policies. If the review is found to be in violation of Google’s policies, it may be removed from your business listing. However, if the review is not found to be in violation of the policies, it will remain on your business listing.

Can You Take Legal Action for Negative Google Reviews?

It is possible to take legal action against a negative Google review, but it is generally not recommended unless there are clear grounds for a legal case. In order to pursue legal action, the review must be defamatory, meaning that it makes false statements that harm the reputation of the business or its owners.

Defamation cases are often difficult to prove and can be expensive and time-consuming. In addition, the review may have been posted anonymously or by someone who cannot be located or held accountable.

Before pursuing legal action, it’s generally best to attempt to resolve the issue through other means, such as responding to the review, addressing any issues raised by the customer, or reporting the review to Google. It’s also a good idea to consult with a legal professional to determine the best course of action.

How Many Positive Reviews Does It Take To Cancel a Negative?

There is no set number of positive reviews that can cancel out a negative review. The impact of a negative review on a business’s reputation depends on many factors, including the overall rating of the business, the number of reviews, and the content of the negative review.

However, it’s important to note that having a large number of positive reviews can help to offset the impact of a negative review. This is because potential customers are likely to read multiple reviews before making a decision, and a higher number of positive reviews can help to provide a more balanced picture of the business’s reputation.

Contact NetReputation Today

Negative reviews can do more than damage your online reputation; they can put your business at risk of loss of revenue and customers.

At NetReputation, our team of review management professionals can help you maintain a positive reputation with review management services that produce results.

Call our team today by dialing 844-461-3632 or by completing the form below.

by Net Reputation

NetReputation was founded in 2014 by Adam Petrilli, a results-driven leader dedicated to empowering individual and business success on the web. Our award-winning process and team of online reputation management specialists allow us to remove, suppress, repair, and monitor your online presence. Within our first two years, we were recognized by some of the world’s leading business publications for our company growth. Today, NetReputation operates offices in Sarasota, Florida; and Kansas City.

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